BULGARI HOLIDAY SEASON 2023: CELEBRATE MAGNIFICENT WONDERS

Under the light of magnificence, life can be better than your dreams. 

For Holiday Season 2023, Bulgari invites you to an enchanting universe made of infinite wonder and never-ending discoveries, where reality overcomes imagination and the brand’s signature collections become the emblems of boundless emotion.

On a magic journey of festive anticipation, the stunning muse Anne Hathaway elevates ordinary moments into extraordinary experiences, reminding that magnificence can be just everywhere.

As the first global Brand Ambassador to star into a Bulgari Holiday Season Campaign, Anne Hathaway brings her radiant charisma into a space beyond time, dense with references to Bulgari’s unmistakable Roman essence. A multi-arched corridor inspired by the Eternal City’s architectural masterpieces symbolises a change of perspective, marking the entrance to an infinite path of wonder. Eight-pointed stars set the way to magic and amazement. A cascade of coloured gemstones – one of the most emblematic signatures of the Bulgari codes – evokes the multiple facets of human emotions. And finally, the iconic symbols of the Roman Maison, Serpenti, comes to life as if by magic, reminding that wonder could be everywhere, while the signature brand gift box becomes the promise of an unforgettable Holiday Season.

Shaping the beauty of Rome as well as Bulgari’s creativity, light takes centre stage in the images and video of the campaign. Warm and enveloping, precious and revelatory, it is an element that guides the viewer through an infinite festive universe, where beauty knows no boundaries.

To be launched on November 7th 2023, the Holiday Season campaign will also include the dedicated innovative experience ‘Celebrating Magnificent Wonders’ powered by Generative AI that allows users to create and send one or more greeting cards, inspired by the brand’s signature icons, with fantasy and a festive twist.
This festive journey will be accessible online and in specific Bulgari boutiques worldwide.

10.11.2023 / Editor, Andreea Dragan