DENT ESTET introduces Smart Choice dental subscriptions in partnership with MedLife. A subscriber can save up to 10,000 RON annually on dental prevention

DENT ESTET introduces Smart Choice dental subscriptions in partnership with MedLife. A subscriber can save up to 10,000 RON annually on dental prevention

The new Smart Choice Individual and Smart Choice Corporate solutions include specialized consultations, prevention plans, discounts on prophylaxis and dental imaging, and urgent care services. Individual subscriptions are progressively designed to meet prevention needs, alleviate patients from the financial burden of complex treatment plans, and promote regular maintenance services for long-term results. Corporate subscriptions are customized to meet company needs and are available to employees and their families.

“With the newly launched subscriptions, we ensure access to the latest innovations in dental medicine for every patient, whether it’s a routine preventive check-up or complex treatments requiring the highest level of expertise. In a context where approximately two-thirds of companies provide employees access to private medical services, and nearly 40% of employees find them useful, according to a market study conducted by EY in 2023, dental subscriptions are a highly appreciated benefit for both employees and their families, as well as employers”, stated Cristian Taban, Executive Director of DENT ESTET.

“Almost three decades of experience in the Romanian private healthcare services market confirm that medical subscriptions are one of the most effective preventive tools and a significant health investment. Last year, we recorded around 3.7 million accesses to medical services based on subscriptions. This translates not only into a relief for public hospitals but, more importantly, into hundreds of thousands or even millions of lives saved. Furthermore, over time, subscriptions have proven to be an efficient way to save money, offering even more advantages to the patient. These beliefs have strengthened our conviction that such a product could be extremely useful in the dental services market. Together with our partners at DENT ESTET, we aim to bring even more added value to both the business segment (large companies, SMEs, or start-ups) and individuals. The new products are available for both legal entities and individuals”, noted Mirela Dogaru, Sales Director of the MedLife Group.