A new communication campaign for bottled water on the Romanian market

Devin Water aims to change consumers’ hydration habits through a conversation that focuses on the power of the human body to communicate its own needs.

Bottled water company Devin JSC is kicking off a healthy lifestyle dialogue with the first communication campaign that aims to change consumers’ hydration habits. Devin Mineral Water reinforces the idea of symbiosis between body and mind and marks the main moments of consumption when we should listen to our body through a proper hydration ritual.

Each of us is on a journey of self-discovery, where the key to success lies in the power of listening to our body’s signals and empowering it to speak. This is the rationale behind the campaign’s main message: YOUR BODY SPEAKS. GIVE IT A VOICE WITH DEVIN.

Devin’s promise is to meet these needs with solutions tailored to each body through 3 different types of water: natural alkaline water with a high natural pH 9.56 for an active lifestyle, available in mineralized still or carbonated versions, and low mineralized still spring water suitable both for everyday consumption by the whole family and for preparing baby food.

The decision to communicate in lifestyle, health and sport territory justifies the growing appetite of Romanians for wellness trends. We want Devin water to become the trusted partner in everyone’s journey towards self-discovery, offering revitalizing and pure hydration, tailored to specific needs – said Reny Ananieva, Brand Manager Devin JSC Bulgaria.

Devin bottled water company has in its portfolio: Devin natural alkaline water, Devin still spring water and Devin natural mineralized – carbonated water.

Still spring water is as you want it to be, simply spring water and is suitable for daily family consumption and for preparing baby food. Naturally alkaline (mineralized still or carbonated still) water has a p.H. level of 9.56 which comes from 1200 metres deep and contains minerals that give strength and flexibility to human tissues.

The product can be purchased in all Mega Image stores, as well as in other convenience stores in Bucharest and can be ordered online at https://devincebeau.ro/. The Devin bottled water company has a strong presence in Olt, Dolj and Gorj counties. In Craiova, distribution has reached a coverage of over 50%.

About Devin JSC Bulgaria

Since 2017, the company is part of the Belgian Spadel group – a leading bottled water producer in the BENELUX area (Belgium, Netherlands, Luxembourg) and France. As of March 2022, DEVIN JSC was among the first companies in Bulgaria to hold the prestigious B Corp certification, which distinguishes companies that meet the highest social and environmental standards and make a long-term commitment to a positive impact on society. The protection and regeneration of nature and biodiversity is embedded in DEVIN’s DNA.

Devin Water