Innovation and trained staff redefine the beauty industry

• Aesthetic and cosmetic treatments of “ attainable luxury”, among the top preferences of Romanians

The beauty industry is in a continuous technological revolution globally and in Romania.

New technologies are radically changing the way we take care of our skin and body. From non-invasive laser treatments and radiofrequency therapies to artificial intelligence-based skincare analyses and personalized treatments, technology is reshaping beauty standards.

Aesthetic clinics are now equipped with state-of-the-art laser platforms, which offer effective anti-aging solutions, with treatments for skin revitalization and body remodeling. In Romania, the industry is growing rapidly, with centers and clinics providing advanced procedures such as CO2 laser, HIFU, Morpheus, Dermapen, premium body treatments, permanent hair removal,...