It’s Soooooo Fine-Premium drinks brand Finlandia Vodka UNVEILS new campaign to BROADEN ITS APPEAL

Premium drinks brand Finlandia Vodka has unveiled a major new campaign, as it seeks to connect with a younger adult audience in Romania, by tapping into the cultural shift towards more mindful and values-driven alcohol consumption.
“It’s Soooooo Fine” is the first campaign for Finlandia under the new ownership of Coca-Cola HBC and is designed to further grow the brand’s market share by aligning with the values of the next generation of young adult drinkers, who are increasingly looking to carve out moments of joy and shared experiences.
Drawing on the insight from the Future Laboratory that a younger generation, as an antidote to the ‘cult of busyness’, are increasingly craving their own time and space to indulge in pleasure without pressure, the “It’s Soooooo Fine” tagline has been developed to have dual meaning. The ...