PepsiCo promotes Mihaela Hristea to Organized Trade Sales Director East Balkans and appoints Ramona Bilic as Beverage Marketing Manager Romania

PepsiCo, one of the leaders in the food and beverage industry, announces changes in the structure of the local management team, as part of its organizational transformation process.

Mihaela Hristea, Senior Marketing Manager Beverages, has been promoted to the role of Organized Trade Sales Director East Balkans, taking over responsibilities previously held by Alexandra Rîștariu, recently appointed AFH New Business Director Europe. In the new role, Mihaela Hristea will lead the commercial strategy and the development of the Organized Trade channel across the East Balkans region.

With over 20 years of experience in the FMCG industry, in cross-regional and cross-functional roles – including marketing, trade marketing, finance, and commercial operations – Mihaela Hristea combines strategic vision with results-driven execution. At PepsiCo, she has played a key role in transforming the Pepsi brand in Romania, leading the largest rebranding project in recent years, building re...