tbi bank has helped over 300,000 Romanians shop smarter in 2024

In a year marked by a significant rise in prices, Romanians have been looking for quick and efficient financial solutions to better manage their budgets. Buy Now, Pay Later (BNPL) has emerged as an increasingly popular financing model, allowing consumers to make purchases and pay in installments. This solution is now being used across all industries – from medical and aesthetic services to solar panels and car dealerships. tbi bank, one of the leading challenger banks in Southeast Europe, helped facilitate purchases at partner retailers for more than 300,000 customers in 2024, recording an impressive 72% year-on-year growth.
This strong increase reflects the growing demand for BNPL as a flexible financing alternative, enabling consumers to buy now and pay later in customized installments. At the same time, the total sales value generated through retailer partnerships rose by 38%, while the number of merchant partners grew by 43%, surpassing 15,000 last year.

Sursa: https://nineoclock.ro/2025/04/14/tbi-bank-has-helped-over-300000-romanians-shop-smarter-in-2024/

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