When fast fashion is moving toward luxury
Market commentary by eToro analyst for Romania, Bogdan Maioreanu
Bad Bunny, this year’s Super Bowl halftime show star, wore Zara during his performance. It was a surprising departure from consecrated luxury labels as Inditex, the company behind the brand, is taking a bold step toward a more accessible luxury concept.
Bad Bunny’s monochromatic cream outfit, custom-designed by Zara, was a surprise for the Super Bowl audience. The brand also dressed the backup dancers, the band and the orchestra. For Inditex, and especially for Zara, the move has clear implications. When Bad Bunny appeared on the world’s most expensive and symbolic stage dressed in Zara, he broke an aesthetic tradition. In previous shows on the same stage, huge names in entertainment wore luxury brands like Versace, Christian Louboutin, Dolce & Gabbana, and Givenchy. Until now, that space belonged to classic luxury. Th...

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