In a fast-evolving world, where daily choices impact long-term well-being, Romanian consumers need reliable sources to guide them toward more informed decisions and a better lifestyle. CIPRA – the Center for Information, Risk Prevention and Analysis is a non-profit organization launched in 2021 with the mission to contribute to improving Romanians’ quality of life through accurate, expert-validated data.
Given the concerning impact that lack of proper awareness can have on everyday consumption choices that negatively affect the quality of life, CIPRA provides an information platform with accessible, unbiased content, designed to support informed decision-making regarding daily habits, aiming to help people reduce lifestyle-related risks and improve their overall wellness.
Insights that matter
CIPRA collects relevant data through extensive market research and, with the help of specialists, develops relevant topics around five key pillars: nutrition,...